129810431565468750_228Japan first shops of home appliances department stores Tesco deals Shanghai opening soon
On May 8, Tesco, Homestead media briefings held in Shanghai, China, announced its first music purchase, Homestead's flagship store in Shanghai beginning economies of North Sichuan Road business district, and on May 25 to open the door to meet the guest. It is understood that the first Tesco deals Shanghai flagship store in an area of about 8,000 square meters, product structure dominated by 3 c consumer goods, home appliances as the main body, personal, home furnishings daily-to extend, TrojanMore than 200,000 out of authenticity, imported goods accounted for as high as 50%. Late last year, Tesco deals China's first store opened in Nanjing success, sales exceeded $ 35 million for the three days before the opening, showing the Tesco deals great charm of the unique business model. And successful practice of Nanjing's first Tesco deals stores to Tesco deals stores into a comprehensive user-friendly storefront design,Technical and functional area, original imported products, proprietary models no different than recommended, as well as Japan
Rift Platinum, Thanksgiving service-specific genes. 80 old electrical appliance chain Laox into Shanghai building North Sichuan Road commercial landmark LAOX is a company of CCP Japan old electrical appliance chain-like Enterprise, was founded in 1930 Japan's largest electric street-Akihabara, there are more than 80 yearsOperating history, Japan enjoyed high popularity and reputation in China.
LAOX main products cover the 3C appliance, anime games, toy models, musical instruments, and so on, is the founder of Akihabara culture. According to the Tesco Shi Bao Junwei, Deputy General Manager of Shanghai introduced last June, suning appliance shares absolutely LAOX, and Tesco deals in China. More than 10 months, JapanManagement team consisting of hundreds of people between the two sides for electrical appliance retail market in China and Japan, conducted a full investigation and study, form a standardization system, contains characteristics of Chinese market, and research on Japan electrical appliance retail stores location, commodity merchandising, customer experience and logistics experience. Bao Junwei said, in recent years, the Government has continuously increased capacity upgrade of the North Sichuan Road business area as a wholeDegree, attracting international business stay, development prospects are expected.
Tesco deals today as the electrical department store wholesale model for typical representative stationed in the North Sichuan Road business district, is committed to improving social and economic value, social impact of CCP, meet our needs will become commercial landmarks of the North Sichuan Road business circle! 200,000 products Tesco, Homestead's first electrical department store wholesale modelBao Junwei, Tesco, Homestead, North Sichuan Road store is defined as a Japanese electrical appliances department stores, discount stores, product management 3 c, Department stores such as the principal.
In merchandise than traditional electrical appliance stores have a larger change, abundance of goods greatly improve, formed a diversified needs of different consumer groups, individual demand "product integration", avoid the homogenization of competition. It is understood that the Sichuan North RoadShop merchandise out the number as high as 200,000, traditional household appliances, the introduction of imported products, top international brand presence. 3C brings together the Big Apple area, 2000 Apple accessories, Super Center and alien zone, super model, Super SLR products cutting-edge lenses. While expanding the Japanese home shopping products: animation, watches, musical instruments,Japan life such as household products, cosmetic aromatherapy stores ranging greatly enrich consumers ' shopping choices. It is worth mentioning that, Sichuan North Road from Japan introduced domestic unique Hello Kitty, do-a dream and easily bear the three Museum, three Japanese anime topics ranging from mobile phone hanging in the Museum to stationery, beauty products to dress EditionProduct. 50% Tesco company positioned in the high-end market for imported products from the Japan electrical department store chain Tesco, Homestead, complete supply chain system to achieve category vertical development, facilitated the development of conditions of implementation differences. In addition to rich and differentiated product management, North Sichuan Road store another characteristics of the product operation is the ratio of imported products.Sichuan North Road location opening soon at the top end of the market, focusing on middle-class consumer class. Therefore, was introduced in the North Sichuan Road store a large number of imported products, quantity ratio of 50%. Japan Hitachi, sharp, in the forest, Baile, Korea Samsung, LG, Germany international electrical appliance brands such as Siemens, Bosch strong entry, original imported 100% quality, collectionHigh price/performance, high awareness of product in the market. Electrical aspects of life, introduced the Tiger, like printing, Panasonic, Philips and other goods, electrical beauty and health products, cosmetic aromatherapy
Rift CD-key, introduction Shiseido, KOSE, soymilk, and DHC, musical instruments introduced Yamaha, Le Lan, Casio, home introduction of LEC, Dong He, Hachiman, high-quality Japan import stores all admissionIs Japan lifestyle of home appliances department stores to Shanghai. 1200 hours of rigorous training adhere to consumer demand as the direction, North Sichuan Road store services are Tesco, Homestead's own employees, who after Terminal training, strengthening exercises, such as the comprehensive assessment and selection, only shopping skills with professional and thoughtful service personnel to parade for posts. As early as 6Two months ago, more than 100 participants, including service personnel began to accept up to 1200 hours of day-service training, protection of Tesco's unified service standards. This reporter has learned, in the shopping guide for customers in the entire process of Tesco service personnel will consumer demand-oriented, providing thoughtful and caring of consultant services, not for sales, but to thank customers coming. Customers entering theInto the doors to the shopping mall, meet them first at the standard 15 bow regards and heartfelt smile. Bao Junwei stressed that services the most important is to make the customers feel the tenderness and passion for service personnel, people have a feeling of being at home, and the smile is the most simple and direct way. Service industries face a lot of strangers every day, the attendant full faceSmiles can be eliminated on strangers to each other, give customers a feeling of warm and intimate feel, let the atmosphere will become very good
TERA Gold, customer will be very happy. In addition to smiling service, Tesco deals will provide customers with professional guide services. According to yitengzhengren introduction, Tesco deals each salesperson is a professional consultant, according to the customer's needsShopping of goods for professional and thoughtful service, from product design, functionality, and can use requirements to the customer detailed introduction. 800 free drawing international shopping space to enjoy it is learned that, North Sichuan Road store design full of fashion and trendy style of the Japanese retail industry and invited Japan 401-year history of Takenaka komuten and has 53 calendarHistory painting of two architectural firms involved in store design, in order to achieve the desired effect, drew more than 800 designers within six months to more than one sample manuscript design. Official shop in bamboo Chief Designer hamano Yu said, on the design, according to the characteristics of the sale of goods, exclusive color on each floor to facilitate consumers ' recognition on the basis of product characteristics, easy to remember, with theClean, elegant, also let the whole shopping centre. On market plan, taking fully into account the disabled, the elderly, young children and pregnant women need, the use of barrier-free design, in their shopping unimpeded.
Products on show, we use according to the ergonomic design of the island shelf, height 1.4 m, when consumers purchase goods, palpable, easy and free to experience. Bao JunIntroduction to Wei, Tesco, Homestead will be optimizing customer intelligent shopping process, all the self help shopping Terminal. In addition to sales of smart, Tesco deals also with CRM systems, automatic analysis of consumers ' buying behavior, intelligent recommendation, based on the consumer's consumption records, and shopping behavior, providing consumers with relevance, extensibility of shopping reference, providing a differentiatedProducts and services. In terms of promotion, using a unique two-dimensional code identification system to help customers through product purchases and discounted services. Only through, self-service terminal network, newspaper sources, such as the promotion of goods of two-dimensional codes, the two-dimensional codes coupons in-store purchase, to receive the discount, both to achieve a customer shopping convenience, and enhance the shopping experience satisfaction.Introduction to let 10 million resources in Shanghai to consumers according to Bao Junwei, Tesco deals the first flagship store in Shanghai opening into Tesco, Homestead team of nearly a hundred days of painstaking efforts, and strive to provide Shanghai consumers to create a whole new set of home appliances department stores, discount stores. At the same time for the opening, Tesco opening promotional resources of the company took out a $ 10 million, 10,000 sets of 30 percent to 70 percent discountEx-gratia bargain products! Tesco, homestead of full membership, opening day will return to all the integral feedback in the form of all members, an integral is equivalent to a cash back up to a maximum of 30%.
During the opening, and consumers into the stores will have a chance to get a free tour of Tokyo's participation opportunities. Bao Junwei told reporters, with the development of Shanghai City and CCP mature,Also plans to set up in Shanghai this year 5-8 Tesco deals stores around.
Others:
